Hi there!

Product designer specialising in discovery and user-centred design.

I've spent a large part of my career as the first designer in early-stage, fast-moving startups, helping shape products from the ground up. Two of those products were featured as App Store App of the Day. I've also worked with established global brands across e-commerce, publishing, fintech and health.

I start by listening. Not just asking the right questions, but paying attention to what people say, what they don't say, and why they behave the way they do. Understanding users isn't optional. It's the only way to make good product decisions, whatever the size or stage of the company. I translate those insights into clear product direction, working closely with product and engineering to ship experiences that actually make sense to the people using them.

I now integrate AI into how I design, not just how I think. From research synthesis to building fully interactive prototypes in code, AI is part of my daily practice. But the fundamentals stay the same: understand the problem, stay close to the user, and ship something that works.